Airtel offers free one-year Perplexity Pro AI subscription to all customers

Airtel has rolled out a groundbreaking offer, providing all its customers, across mobile, broadband, and DTH services with a complimentary one-year subscription to Perplexity Pro. The premium AI-powered research and answer engine typically costs around Rs 17,000 annually but is now available free through the Airtel Thanks app.

Also Read:Indore retains ‘Cleanest City’ title for 8th time in Swachh Survekshan 2024-25

Perplexity Pro is an advanced AI platform that transforms web search by delivering precise, real-time answers instead of just traditional search results. Unlike basic search engines, it supports follow-up questions, context-aware responses, file uploads, and image generation. It also allows access to top-tier AI models like GPT-4.1 and Claude, catering to students, professionals, and anyone relying on intelligent digital research tools.

This marks the first partnership between Perplexity and an Indian telecom provider. Previously, the AI startup collaborated with global firms like SoftBank and T-Mobile. The initiative aims to democratize access to high-quality generative AI in India, one of the fastest-growing digital economies in the world.

Airtel believes the offer will empower its vast user base to navigate digital trends more effectively and leverage AI for learning, productivity, and decision-making. The offer can be activated by logging into the Airtel Thanks app and following the instructions provided.