Bengaluru launches metered taxis as pilot program shifts away from aggregator model

In a bid to provide cab drivers an alternative to high-commission aggregator platforms, a new pilot program for metered taxis has launched in the city. Brand Pride Mobility, the operator behind Nagaraa metered auto-rickshaws, is spearheading the effort by collaborating with drivers eager to switch to a commission-free, government-regulated fare structure.

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The shift comes amid growing frustration among drivers using platforms like Ola and Uber, which charge substantial commissions that cut into drivers' earnings. According to Brand Pride Mobility’s CEO, Niranjanaradhya N, a driver earning Rs 600 per ride may ultimately keep only Rs 400 to Rs 420 after platform fees. "We’re working with drivers who want a fair, commission-free system that aligns with government fare regulations," he reportedly said.

In February, the Karnataka government standardized cab fares across vehicle categories. For example, rides in vehicles priced under Rs 10 lakh cost Rs 100 for the first four kilometers, with each additional kilometer costing Rs 24. Despite this regulation, aggregator platforms have operated on dynamic pricing, often resulting in drivers overcharging customers during peak times.

The pilot program has already attracted 200 drivers interested in the metered model, and the company is arranging bulk meter purchases to facilitate the transition.

This pilot program marks a pivotal moment for Bengaluru’s transportation sector, as both drivers and regulatory bodies assess the impacts of a return to fixed-rate fares.