Bengaluru leads in unique shopping trends with flavoured condoms topping sales chart: Swiggy Instamart

Bengaluru has emerged as a standout city in Swiggy Instamart’s 2024 report, showcasing its dominance in various shopping categories.

Key Highlights:

• Flavored Condoms: Bengaluru topped the sales chart for flavored condoms, with peak purchases recorded between 10 pm and 11 pm. Swiggy noted that "1 in every 140 orders" included a sexual wellness product, with the highest spender also from Bengaluru.
• Innerwear: The city led in underwear sales, surpassing Hyderabad and Mumbai combined.
• Late-Night Snacks: Masala chips and Kurkure were popular among late-night shoppers, complementing the trend of stealthy midnight orders.
• Pooja and Party Essentials: Bengaluru displayed a unique balance, excelling in both pooja items and party supplies. During Diwali, wine and shot glass orders were 1.8 times higher than other cities.
• Toothbrushes: The city ordered the most toothbrushes in India, reflecting its practical side.

Also read:Swiggy’s 2024 Trends: Delivery partners covered 1.96 billion kms, equivalent to 5,33,000 trips from Kashmir to Kanyakumari

Competitive Quick-Commerce Market

While Bengaluru led in many categories, cities like Hyderabad, Mumbai, and Delhi showed strong competition in overall essential orders.

The data underscores Bengaluru’s distinct consumer habits, balancing tradition and modernity, and reaffirming its position as a trendsetter in India’s quick-commerce sector.