Bengaluru appoints three cleanliness ambassadors to strengthen waste management drive

Padma Shri awardee Manjamma Jogathi, actor Aniruddha Jatkar, and social activist Arun Pai named ambassadors to promote waste segregation, disposal, and public cleanliness awareness.

In a significant step towards improving urban cleanliness and responsible waste management, the Bengaluru Solid Waste Management Authority has appointed three prominent personalities as the city’s official cleanliness ambassadors. The newly named ambassadors are Manjamma Jogathi, Aniruddha Jatkar, and Arun Pai.

The official appointment order was issued by the Bengaluru Solid Waste Management Authority, highlighting the city’s renewed focus on strengthening public awareness about cleanliness, waste segregation, and scientific disposal of garbage. The initiative aims to encourage citizen participation and build long-term behavioural change across neighbourhoods.

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Manjamma Jogathi, a Padma Shri awardee known for her contribution to folk arts and social inclusion, brings strong grassroots influence and credibility. Actor Aniruddha Jatkar, a popular face in Kannada cinema, is expected to connect with youth and urban audiences, while social activist Arun Pai adds valuable experience in community-driven environmental campaigns.

The move comes as Bengaluru continues to face growing challenges in solid waste management due to rapid urbanisation and population growth. Authorities believe that involving respected public figures will help bridge the gap between policy and public action, making cleanliness efforts more effective and sustainable.