Bengaluru: Luxury homes dominate Bengaluru’s Q2 launches with over 90 percent of them priced over ₹80 lakh

While Bengaluru’s overall housing sales faltered in Q2 2025, one segment stood out with remarkable strength—the premium and luxury market. New supply in the city was overwhelmingly skewed towards the upscale category, with over 90% of launches priced ₹80 lakh and above, according to the latest Anarock report.

Also read: Bengaluru: 8 percent dip in home sales in Q2 2025 raises concerns in Bengaluru housing market

This shift reflects both developer strategy and evolving consumer appetite. Builders are betting big on high-income buyers, particularly professionals in the IT and startup ecosystem, who continue to seek larger homes with premium amenities. With mid-income buyers feeling the pinch of rising interest rates and escalating costs, luxury housing is emerging as a safer bet.

Resilience of the high-end segment

Market experts note that while sales volumes fell by 8% year-on-year to 15,100 units, the resilience of the high-end segment helped cushion deeper declines. Projects in premium zones like Sarjapur Road, Whitefield, Hebbal, and North Bengaluru have seen sustained traction, even as other micro-markets slowed.

Developers, too, are consciously steering resources towards upscale offerings. Launches dipped by 26% quarter-on-quarter, yet what came to market was predominantly positioned at the higher end. Analysts suggest this strategy helps builders maintain profitability while controlling supply volumes.

Despite the downturn in overall absorption, prices surged by 12% year-on-year, underlining demand stability in the luxury segment. However, the city’s unsold inventory has climbed to nearly 59,000 units, raising concerns about whether the heavy tilt toward high-ticket projects could worsen affordability imbalances in the near term.