BMRCL aims to boost ₹100 crore revenue through advertising, rentals

Bangalore Metro Rail Corporation (BMRCL) is intensifying efforts to generate ₹100 crore annually through advertising, rentals, and brand collaborations to offset the backlash against fare hikes. Currently, non-fare sources contribute 7% of its revenue, which BMRCL aims to increase to 10% over the next year.

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The metro authority plans to earn ₹30 crore from station advertisements, another ₹30 crore from station-naming rights, ₹25 crore from train-based advertising, and ₹15 crore from commercial rentals within stations. Presently, advertising revenue is limited to posters inside metro trains, but the initiative will soon extend to the exteriors of select coaches without compromising aesthetics.

To implement this, BMRCL has engaged two agencies to oversee the installation and maintenance of ad spaces on both train interiors and exteriors. A team has studied similar practices in other Indian metro systems. Additionally, tenders have been issued for advertising in over 60 metro stations. The Purple Line section from Challaghatta to Whitefield and the Green Line from Madavara to Silk Institute are among the targeted zones.

Furthermore, 140 commercial spaces are being leased, with rental rates classified based on station footfall.

This strategic move aligns with BMRCL’s goal of enhancing financial sustainability while minimizing reliance on passenger fares.