Burger King sued for disproportionate difference in burger size from ads

A hearing is underway in Miami, United States of America over a legal suit faced by Burger King. Customers have flagged the advertisement of the Burger King “Whoppers” to be misleading. The advertisement shows a meaty patty that occupies so much space that the other ingredients are spilling over the burger. The claimants say that the actual burgers are 26% shorter in size and have only half the amount of meat showcased in the advertisement. 

Burger Kings moved to dismiss the lawsuit stating that there is no rule mandating the size in the advertisement to be maintained in its centres. However the court dismissed their bid stating the jury would decide on whether this practice can be considered fair. 

A “Whooping” (pun intended) 5 million dollar is being demanded as damages by the claimants. Charges of negligence and unjust enrichment are being levied on the fast food restaurant chain. However the charge that the ads were misleading has been rejected on the grounds that no size was guaranteed in the advertisements. 

"The plaintiffs' claims are false. The flame-grilled beef patties portrayed in our advertising are the same patties used in the millions of Whopper sandwiches we serve to guests nationwide," Burger King said in a statement that they released pertaining to the matter on 29th August.