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A recent social media post by Vikram Chopra, CEO of Cars24, has stirred debate over linguistic identity and inclusivity in the workplace. Shared on X (formerly Twitter), the post encouraged professionals in Bengaluru to consider job opportunities in Delhi-NCR, but its tone has drawn criticism for perceived disregard toward Kannada culture.
Also Read: Video of heated argument over Kannada language goes viral in Bengaluru
Chopra’s post humorously noted that not speaking Kannada even after years in Bengaluru was acceptable, urging people to relocate to Delhi. While some saw it as a casual recruitment pitch, others criticized it for being dismissive of the linguistic and cultural fabric of Bengaluru.
We are not saying Delhi NCR is better. Only that it really is.
If you wish to come back, write to me at [email protected] with the subject - Delhi meri jaan ♥️ pic.twitter.com/lgQpXMiaKt
— Vikram Chopra (@vikramchopra)
We are not saying Delhi NCR is better. Only that it really is.
If you wish to come back, write to me at [email protected] with the subject - Delhi meri jaan ♥️ pic.twitter.com/lgQpXMiaKt— Vikram Chopra (@vikramchopra) December 19, 2024
">December 19, 2024
Social media users questioned whether the message implied a preference for North Indian candidates, with some highlighting Delhi’s challenges, such as safety concerns, to counter its purported advantages. The controversy deepened as critics resurfaced a 2009 comment by Chopra, where he expressed dissatisfaction with Delhi’s social environment.
The incident comes amidst ongoing efforts by Karnataka to promote the use of Kannada in everyday life, a cause strongly supported by Chief Minister Siddaramaiah. This situation has sparked broader conversations about maintaining cultural sensitivity in professional spaces, especially in regions with diverse linguistic and cultural communities.
The backlash serves as a reminder for businesses to approach recruitment strategies thoughtfully, ensuring inclusivity and respect for local identities.
