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The State Bank of India (SBI) released a promotional video featuring former world cup winning captain of the Indian Cricketing Team MS Dhoni in a post on X announcing him as their brand ambassador. The promo highlighted the quality of customer service provided by the State Bank of India, their assistance to Micro, Small and Medium Enterprises (MSMEs) and their technology-driven banking system. Dhoni would be involved in SBI’s promotional and marketing related activities. SBI Chairman Dinesh Khara said, “Dhoni's association with SBI as a satisfied customer makes him a perfect embodiment of our brand's ethos. With this partnership, we aim to reinforce our commitment to serving the nation and our customers with trust, integrity, and unwavering dedication.”
We are pleased to onboard MS Dhoni as Brand Ambassador of SBI. Mr. Dhoni’s association with SBI as a satisfied customer makes him a perfect embodiment of our brand's ethos. With this partnership, we aim to reinforce our commitment to serving the nation and our customers with… pic.twitter.com/HlttRFGMr6
— State Bank of India (@TheOfficialSBI)
We are pleased to onboard MS Dhoni as Brand Ambassador of SBI. Mr. Dhoni’s association with SBI as a satisfied customer makes him a perfect embodiment of our brand's ethos. With this partnership, we aim to reinforce our commitment to serving the nation and our customers with… https://t.co/HlttRFGMr6
— State Bank of India (@TheOfficialSBI) October 28, 2023
">October 28, 2023
The video backed on Dhoni’s image as a reliable, determined and a responsible person to indicate their commitment to their customer base. “His remarkable capacity to maintain composure in stressful situations and his renowned ability for clear thinking and rapid decision-making under duress makes him the ideal choice that resonates with SBI, to connect with its customers and stakeholders across the country. This association symbolises the bank’s commitment to forging deeper connections with its customers, reflecting the values of reliability and leadership,” said SBI.
