Dolce & Gabbana has introduced 'Fefe' for dogs

'Fefe' is an alcohol-free perfume designed specifically for dogs

This perfume is priced at €99 (approx. ₹9,000) for a 100ml bottle

In a novel move within the pet care industry, Dolce & Gabbana has introduced ‘Fefe,’ an alcohol-free perfume designed specifically for dogs. Priced at €99 (approximately ₹9,000) for a 100ml bottle, ‘Fefe’ aims to offer a touch of luxury to pet grooming routines.

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The perfume has been certified for animal use and adheres to the Safe Pet Cosmetics protocol, which ensures that the product meets safety standards comparable to those required for human cosmetics. Dolce & Gabbana emphasized their commitment to animal welfare through a compliance recognition granted by Bureau Veritas Italia, a company known for its inspection, verification, and certification services.

Despite its upscale branding, ‘Fefe’ has garnered mixed reviews from veterinarians. Some professionals express concern that the fragrance might disrupt dogs’ natural olfactory functions or interfere with health diagnostics. However, groomers and certain pet owners have praised the perfume for its gentle scent, which they believe enhances the cohabitation experience with pets.

Feedback from dog owners highlights that the fragrance is well-accepted by their pets, with many finding it to be a pleasant addition to their grooming routine. Nonetheless, some veterinarians remain skeptical, noting that perfumes could mask underlying health issues by covering up unpleasant odors.

Enthusiastic responses from groomers, who focus on the aesthetics and care of dogs, further support the perfume’s appeal in the pet care market.