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Elon Musk has announced that advertisements on X will no longer be allowed to use hashtags, starting tomorrow. In a post on the platform, he described hashtags as an “esthetic nightmare” (sic) and said the new rule applies only to paid ads. Regular posts can still continue using hashtags as usual.
Starting tomorrow, the esthetic nightmare that is hashtags will be banned from ads on 𝕏
— Elon Musk (@elonmusk)
Starting tomorrow, the esthetic nightmare that is hashtags will be banned from ads on 𝕏
— Elon Musk (@elonmusk) June 26, 2025
">June 26, 2025
Hashtags have been a common feature on social media for years, helping users discover and follow topics. However, Musk believes they are no longer necessary. He had earlier called them “ugly” and suggested that the platform’s updated search and discovery tools, powered by AI, make them outdated.
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This change is part of Musk’s efforts to create a cleaner and more visually appealing look for X. According to him, the platform’s AI can now organise content effectively without the use of hashtags.
Many users on X have supported the decision, saying it could help reduce clutter in advertisements and improve the overall experience. Some even suggested removing hashtags from regular posts in the future.
For now, the ban applies only to paid advertisements. Regular users can continue to use hashtags in their posts without any changes. It remains to be seen whether this decision will influence hashtag usage across the platform in the future.
