Su From So: Kannada comedy crosses ₹50 crore without major promotions

With no star-heavy promotions or big banners, Su From So proves that compelling storytelling and audience goodwill can still drive a film to nationwide success.

‘Su From So’, a Kannada comedy directed by JP Thuminad, has become an unexpected blockbuster, crossing ₹50 crore in box-office earnings, all without major promotions. Released on July 25, the film skipped traditional marketing methods like trailers and media coverage, relying instead on a fresh strategy: paid preview shows across Karnataka.

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Audience reactions from these previews, shared via short online reviews and videos, sparked widespread curiosity and drove more people to theatres. The film’s success has been largely fueled by genuine word-of-mouth.

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Adding to the film’s charm is a surprise role by actor Raj B Shetty, whose pivotal appearance was intentionally hidden from all promotional materials. Interestingly, early viewers also chose not to spoil the reveal, allowing future audiences to enjoy the surprise firsthand.

In an era flooded with leaks and spoilers, Su From So proves that quality storytelling and organic buzz can still triumph at the box office, even without a big-budget marketing campaign.