In a first, Karnataka's jamun fruits exported to London

For the first time, fresh jamuns from Karnataka have entered the UK market, which is a major milestone in India’s horticulture exports. Around 250 kilograms of the seasonal fruit were recently airlifted to London, sourced directly from farms in Chintamani and Nelamangala. This development not only introduces Indian jamun to international consumers in its natural form but also promises higher returns for local farmers.

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The jamuns were carefully picked, packed in an Agricultural and Processed Food Products Export Development Authority (APEDA) and plant quarantine approved facility. They are only the second fresh tropical fruit sent from India to the UK previously, jamun exports were limited to frozen or powdered forms. This move highlights the region’s growing reputation as a premium quality jamun hub.

For farmers, especially members of Farmer Producer Organisations in these regions, this export deal has nearly doubled their earnings from around ₹50–60 per kilogram domestically. This overseas order has increased the local price to around ₹110 per kilogram, helping small farmers earn more.

Jamun grows well in Karnataka’s dry regions, especially in districts like Kolar, Tumakuru, and Chikkaballapur where it is known for its taste and health benefits. Experts say this export could help more Indian fruits enter global markets, supporting both crop variety and farmer incomes.

As customers in the UK try fresh Indian jamun for the first time, farmers in Karnataka hope the quality of their produce will bring more attention to Indian horticulture leading to better prices and wider demand.