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Following a week-long suspension, the Indian Premier League (IPL) 2025 has returned with renewed energy, triggering a sharp spike in advertiser demand and rising ad rates. The resumption has intensified the competition among brands seeking high-impact visibility, especially during the semi-finals and finals, which are now seen as prime opportunities for maximum exposure.
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The calendar crunch and heightened national attention have pushed marketers to act quickly, creating a surge in last-minute media buys. As a result, ad inventory is tightening, and prices have escalated significantly. Premiums on ad slots for key matches have soared well beyond initial expectations, with high-stakes games commanding up to 50% more than regular league-stage fixtures.
The financial stakes are immense. An estimated ₹4,500 crore is expected to be generated through ad revenues this season. On television, a 10-second spot now costs brands ₹28 lakh, while digital platforms are charging ₹250 per 1,000 impressions (CPM). For matches featuring India, the digital CPM climbed even higher to ₹500, underlining the intense demand.
With limited inventory remaining and fan engagement peaking again, advertisers are racing to secure slots, cementing IPL’s position as a critical platform for brand visibility. The league's return has not just reignited sporting excitement—but also a high-stakes battle for consumer attention.
