IPL sees Rs 135,000 crore surge in business; CSK is the most valued brand

Houlihan Lokey, a global investment bank has provided its report of a detailed 2024 Indian Premier League (IPL) brand valuation study. The report indicates that the surge in business in 2024 for the IPL has been Rs 135,000 crore. “The IPL has solidified its status as a premier sports league on the global stage, showcasing an exceptional blend of sportsmanship, entertainment, and commercial success. The league's growth is not just in numbers but also in its innovative approach to engaging fans and leveraging digital platforms. This year's increase in value underscores the IPL's strategic initiatives and its robust fan base,” Harsh Talikoti, Senior Vice President, Corporate Valuation Advisory Services at Houlihan Lokey said. 

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The report suggested that the Chennai Super Kings (CSK) is the most valued brand among the 10 teams that are currently involved in the IPL. It is said to have achieved a growth of 9% this year although in terms of growth rate, the Kolkata Knight Riders (KKR) who emerged as the champions are believed to topped the chart with a 19% growth. “CSK is ranked No.1 in both brand ranking and business value ranking. Establishing itself as a pioneer brand in the IPL, CSK is the most consistent team in the league. Not only have they qualified in the playoffs for a staggering 12 out of 15 seasons they have played in, but they have also won five titles. Former CSK captain and current team player, Mahendra Singh Dhoni has been the face of the franchisee and the biggest contributor to the franchisee's success,” a press release from Houlihan Lokey stated.