Karnataka’s Nandini brand expands national footprint, gains popularity in North India

The Karnataka Milk Federation’s (KMF) Nandini brand is rapidly expanding its reach across India, solidifying its reputation as a symbol of pride for Kannadigas. Known for its high-quality dairy products, Nandini is now making inroads into North India, with a growing presence in Delhi and Noida, Uttar Pradesh. Discussions with officials in UP have set the stage for further expansion in the region.

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KMF also plans to extend Nandini’s footprint to Rajasthan and Mumbai, with its products already finding favor in Rajasthan and Madhya Pradesh. Highlighting its quality and trust, Nandini ghee is used to prepare the iconic laddu prasad at the Tirupati temple, reinforcing its association with religious and cultural traditions.

In response to consumer demand, Nandini recently introduced dosa and idli batter enriched with whey protein. This addition caters to health-conscious customers seeking nutritious and delicious options for traditional South Indian breakfasts. The batter promises crispy dosas and soft, flavorful idlis, aligning with evolving consumer preferences for convenience and health.

With its strategic expansion and diverse product offerings, Nandini is not only enhancing its market presence but also strengthening its status as a trusted household name nationwide. Its growing acceptance in the North reflects its potential to become a truly pan-India brand.