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In a significant development, Kannada superstar Kiccha Sudeep may withdraw from his role as the ambassador for PhonePe in Karnataka. This potential move comes amid escalating boycott campaigns against the digital payment platform, following controversial comments by its CEO, Sameer Nigam.
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Sameer Nigam recently expressed opposition to the Karnataka government's bill mandating job reservations for Kannadigas in private companies. His stance has sparked widespread backlash and calls for a boycott of PhonePe in the state.
Amidst this controversy, all eyes are on Kiccha Sudeep, who has been a prominent face for PhonePe in Karnataka. Sources close to the actor suggest that he is contemplating stepping down from his ambassadorship unless Nigam issues an apology and aligns with the state government's position on job reservations.
Kiccha Sudeep's decision is anticipated to be announced in the coming days. His close associates indicate that his decision will heavily depend on whether PhonePe's leadership addresses the concerns of Kannadigas and respects the new bill.
As the situation unfolds, the actor's stance will be crucial in shaping public opinion and the future relationship between PhonePe and its users in Karnataka. For now, Kiccha Sudeep remains silent, leaving fans and the public eagerly awaiting for his response.