KMF batter products controversy sparks public outrage, boycott campaign gains momentum

The Karnataka Milk Federation (KMF), regarded as the lifeline of millions of farmers in the state, is embroiled in controversy, triggering public backlash and political criticism. Recent developments have ignited a boycott campaign against ID Fresh Food products, escalating tensions across Karnataka.

Also read: Karnataka Milk Federation expands into Delhi-NCR with Nandini products

Just two months ago, KMF had announced plans to launch idli and dosa batter under its popular "Nandini" brand. The initiative was widely welcomed, with KMF unveiling its brand design and its potential benefits in a detailed report on Quick Bengaluru. However, in a surprising reversal, the government recently declared there were no immediate plans to introduce the product. Adding fuel to the fire, the sudden transfer of KMF’s Managing Director, Dr. M.K. Jagadish, known for his efforts to elevate the brand internationally, has left Kannadigas outraged.

Opposition parties, including the BJP, allege that the government has succumbed to pressure from Kerala-based lobbies. They argue that private players, fearing competition, influenced the decision to stall Nandini’s entry into the dosa batter market—a sector dominated by private brands for decades. Meanwhile, KMF President Bhima Naik dismissed these claims, accusing the opposition of politicizing the issue.

In response, Kannadigas have launched the #BoycottIDProducts campaign, urging consumers to avoid ID Fresh products and demanding the reinstatement of the Nandini batter initiative. As the debate intensifies, the government faces mounting pressure to address public grievances and restore trust in KMF’s operations.