Wrangler store in Indiranagar is largest of all Wrangler stores worldwide
This inaugural flagship store in India spans an impressive 4,500 sq. ft. area
Store boasts a diverse array of fittings for both men and women
Wrangler, the renowned lifestyle brand, has recently inaugurated its inaugural flagship store in India. Spanning an impressive 4,500 sq. ft., this groundbreaking retail space, situated on the bustling 100 ft. road in Indiranagar, Bengaluru, stands as the largest of all Wrangler stores worldwide, as stated by the company.
Representing a substantial investment of around Rs 3 crore, the store boasts a diverse array of fittings for both men and women, alongside its latest collaborative collections.
Designed with a thematic focus on motorbikes, the store’s interior design and the brand’s new collection pay homage to Wrangler’s legacy as a quintessential cowboy style, albeit with a contemporary twist.
This nod to tradition coupled with an innovative touch caters to the sensibilities of the younger generation, seamlessly blending heritage with modern appeal.
The store is equipped with various cutting-edge technological features, including intelligent fitting rooms, electronic shelf labels providing real-time in-store display and price synchronization across offline and online channels, as well as digital screens offering live updates on the brand’s complete range.
Adding to the immersive experience is a pioneering digital wall art, serving as India’s inaugural augmented reality (AR) mural introduced by a fashion brand.
Wrangler, an American workwear label, was founded in 1947 by Blue Bell, a prominent denim manufacturing company.
Presently under the ownership of the US-based Kontoor Brands Inc., the parent company also oversees the operations of the iconic denim brand Lee.
Wrangler store in Indiranagar is largest of all Wrangler stores worldwide
This inaugural flagship store in India spans an impressive 4,500 sq. ft. area
Store boasts a diverse array of fittings for both men and women
Wrangler, the renowned lifestyle brand, has recently inaugurated its inaugural flagship store in India. Spanning an impressive 4,500 sq. ft., this groundbreaking retail space, situated on the bustling 100 ft. road in Indiranagar, Bengaluru, stands as the largest of all Wrangler stores worldwide, as stated by the company.
Representing a substantial investment of around Rs 3 crore, the store boasts a diverse array of fittings for both men and women, alongside its latest collaborative collections.
Designed with a thematic focus on motorbikes, the store’s interior design and the brand’s new collection pay homage to Wrangler’s legacy as a quintessential cowboy style, albeit with a contemporary twist.
This nod to tradition coupled with an innovative touch caters to the sensibilities of the younger generation, seamlessly blending heritage with modern appeal.
The store is equipped with various cutting-edge technological features, including intelligent fitting rooms, electronic shelf labels providing real-time in-store display and price synchronization across offline and online channels, as well as digital screens offering live updates on the brand’s complete range.
Adding to the immersive experience is a pioneering digital wall art, serving as India’s inaugural augmented reality (AR) mural introduced by a fashion brand.
Wrangler, an American workwear label, was founded in 1947 by Blue Bell, a prominent denim manufacturing company.
Presently under the ownership of the US-based Kontoor Brands Inc., the parent company also oversees the operations of the iconic denim brand Lee.
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