Project Green Gold, a beacon of empowerment and sustainability

This start-up revolutionizing lives of tribal women through bamboo products

The start-up now generates an annual income of Rs 27 lakh

In an inspiring story of entrepreneurship and social impact, Gaurav Srivastava, an MBA graduate from Maharashtra, has launched a start-up revolutionizing the lives of tribal women through bamboo products. His venture, Project Green Gold, has become a beacon of empowerment and sustainability.

Also read: Indian government abolishes Angel Tax: A boost for startups

Srivastava’s journey began in 2019 when he noticed the untapped potential of bamboo craftsmanship in Titwali, a village in Palghar, Maharashtra. Tribal women in the area, skilled in making bamboo products, were struggling to earn a decent livelihood. Recognizing the global demand for eco-friendly bamboo items, Srivastava decided to leverage his corporate experience to create a business that would benefit these artisans.

He founded Vikramgarh Bambu Udyog Producer Company Limited, later rebranded as Project Green Gold. The enterprise started modestly but quickly grew, expanding to 23 villages and employing 700 artisans. These women, who once earned meager wages, now produce a range of bamboo products, including puppets and toys.

The impact has been profound. The start-up now generates an annual income of Rs 27 lakh, significantly improving the economic conditions of the tribal communities involved. This venture not only showcases the entrepreneurial spirit of Srivastava but also highlights the transformative power of sustainable business practices.

Gaurav Srivastava’s initiative has garnered attention for its dual focus on social good and environmental sustainability, proving that business can indeed be a force for positive change. Aspiring entrepreneurs can take inspiration from this story, seeing how a small idea can lead to significant societal impact and financial success.