JSW MG Motor India has unveiled its much-anticipated electric vehicle

It's touted as India’s first CUV (Crossover Utility Vehicle)

It combines the versatility of an SUV with the comfort of a sedan

JSW MG Motor India has unveiled its much-anticipated electric vehicle, the MG Windsor, marking the company’s entry into the mass-market electric car segment. Touted as India’s first CUV (Crossover Utility Vehicle), the Windsor combines the versatility of an SUV with the comfort of a sedan. Built on MG’s ‘Pure EV Platform,’ the Windsor is designed to offer a seamless driving experience. Prices for the electric CUV start at ₹9.99 lakh.

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One of the standout features of the MG Windsor is its innovative Battery as a Service (BaaS) model. While the base price is competitive, customers will pay ₹3.5 per km for battery usage under a special finance scheme, which aims to make the total cost of ownership comparable to traditional internal combustion engine (ICE) SUVs.

The Windsor also comes with a host of ownership benefits, including a lifetime battery warranty for the first owner and one year of free public charging through the eHUB by MG app. Additionally, MG is introducing a 3-60 buyback plan, guaranteeing buyers a 60% value retention after 3 years or 45,000 km, offering further peace of mind.

By launching the Windsor with these unique programs, MG Motor India is positioning the vehicle as a cost-effective and practical option in the growing electric vehicle market, providing both affordability and long-term reliability for Indian consumers.