Millennials fuel Bengaluru’s ₹1–2 Cr housing boom amid tech job surge

Bengaluru’s thriving tech industry is reshaping the city’s housing market, with millennial buyers emerging as a dominant force behind a surge in demand for homes priced between ₹1–2 crore. These young professionals, largely in their 30s and early 40s, are reshaping residential trends as they seek larger, amenity-rich homes, often as first-time buyers or for upgrading from starter homes.

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Data from Knight Frank India shows that this mid-premium segment accounted for the highest number of housing launches and sales in the first half of 2025, with 12,429 units sold. The ₹1–2 crore range led new launches with 16,255 units—a 44% increase year-on-year—highlighting developers’ growing focus on aspirational housing.

The city's IT-centric employment base has made it a magnet for mobile, salaried buyers who prioritize connectivity and lifestyle. Rental yields remain attractive in this segment, sustaining investor interest alongside end-users. Many buyers begin their search below ₹1 crore but end up stretching their budgets for better space and amenities.

Localities witnessing strong demand include Bagalur, Hennur, and Hebbal in the north; Whitefield, Budigere Cross, and Old Madras Road in the east; and Kanakapura Road, Mysuru Road, and Electronic City in the south. Central areas like Indiranagar and Koramangala continue to draw interest in the resale market.

With millennials estimated to contribute nearly half of Bengaluru’s housing demand, the city's residential landscape is undergoing a generational shift driven by ambition, affluence, and tech-fuelled mobility.