Namma Metro’s dazzling ad revamp to skyrocket Rs 25 cr in annual revenue

Namma Metro, operated by the Bangalore Metro Rail Corporation Limited (BMRCL), has embarked on a bold initiative to enhance its non-fare revenue by transforming its trains into colorful mobile billboards. Starting today, 33 trains on the Purple Line and 24 on the Green Line will feature vibrant indoor and outdoor advertisements, following a seven-year agreement with Mudra Ventures and Lokesh Outdoor. This strategic move aims to generate a minimum of Rs 25 crore annually, with Rs 14 crore from the Purple Line and Rs 11 crore from the Green Line, as per the tender agreements. The agreement incorporates a 5% yearly revenue escalation, securing consistent financial growth for BMRCL.

Also Read:Metro mayhem averted: Bengaluru records highest-ever ridership amid RCB victory chaos

The initiative allows full-train wrapping and interior ads, turning metro coaches into dynamic advertising platforms that reach Bengaluru’s vast commuter base. BMRCL’s Managing Director, M. Maheshwar Rao, emphasized that this partnership aligns with the corporation’s commitment to world-class services while supporting the city’s infrastructure development. The colorful ads are expected to enhance the metro’s visual appeal, though some commuters have raised concerns about potential view obstructions.

This advertising push comes as BMRCL seeks to offset rising operational costs after a recent fare hike. With a record ridership of 9,66,732 on June 4, 2025, and a network spanning 73.75 km, Namma Metro is leveraging its high visibility to attract brands. This move represents a key stride toward financial independence, supplementing the Rs 735.48 crore earned from fares in 2023-24. By leveraging creative revenue sources, BMRCL seeks to lessen reliance on ticket sales and support upcoming expansions like Phase 2A and 2B.