RCB faces backlash over posts in Hindi, fans aggrieved

Royal Challengers Bengaluru (RCB) is facing criticism from its local fans for using Hindi in social media posts aimed at Hindi-speaking audiences. The issue arose after the team’s official social media handle, Royal Challengers Bengaluru Hindi, shared posts in Hindi following the announcement of their new squad post the recent mega auction.

Also Read: IPL Auction 2025: Virat Kohli miffed with RCB’s inability to bag KL Rahul, Mohammed Siraj

In one of the posts, star player Virat Kohli was seen addressing fans in Hindi, which has sparked an outcry among Bengaluru-based supporters. Many fans expressed disappointment over the franchise’s use of Hindi, questioning why a team from Karnataka, a state known for its Kannada culture, would communicate in a language other than Kannada.

अपने प्रिय खिलाड़ी विराट कोहली को सुनिए अपनी प्रिय हिन्दी भाषा में, जहाँ उन्होंने आरसीबी से सालों से जुड़े रहने की खुशी और ऑक्शन पर अपनी बातें साझा की। 🤩

अब आरसीबी के सभी वीडियो आपकी पसंदीदा हिन्दी में भी उपलब्ध है! 🎥@RCBTweets@imVkohli | #PlayBold#Hindipic.twitter.com/LeGJ6HhQzA

— Royal Challengers Bengaluru Hindi (@RCBinHindi)

अपने प्रिय खिलाड़ी विराट कोहली को सुनिए अपनी प्रिय हिन्दी भाषा में, जहाँ उन्होंने आरसीबी से सालों से जुड़े रहने की खुशी और ऑक्शन पर अपनी बातें साझा की। 🤩

अब आरसीबी के सभी वीडियो आपकी पसंदीदा हिन्दी में भी उपलब्ध है! 🎥@RCBTweets@imVkohli | #PlayBold#Hindipic.twitter.com/LeGJ6HhQzA

— Royal Challengers Bengaluru Hindi (@RCBinHindi) November 24, 2024

">November 24, 2024

One fan voiced their concerns, stating, “As a proud Kannadiga and Bengaluru-based RCB fan, it’s disheartening to see our franchise using Hindi. Bengaluru represents Kannada culture, and RCB should prioritize Kannada-English communication in their posts.”

The controversy has raised questions about whether RCB should be more mindful of local sentiments and consider using Kannada in its communication, as teams like Delhi Capitals and Rajasthan Royals refrain from using regional languages in their social media posts.

As the backlash grows, RCB may need to reconsider its social media strategy to maintain harmony with its local fanbase while catering to a broader audience.