Re-released films are drawing audiences back to big screen

Offer a lifeline to theaters struggling with underperforming new releases

"It's a win-win for exhibitors and rights holders alike," say trade analysts

In a surprising trend, re-released films are drawing audiences back to the big screen, offering a lifeline to theaters struggling with underperforming new releases. With a series of recent box-office disappointments, including several star-studded films, cinema owners and producers are turning to older, popular movies to fill seats and generate revenue.

Classics like the gritty 2012 hit “Gangs of Wasseypur” and the romantic drama “Laila Majnu,” which had an underwhelming run in 2018, are finding renewed success. Trade experts say this strategy appeals to both movie lovers who missed the films during their original run and those eager to experience them again on the big screen.

Also read: Beloved classic ‘Rehnaa Hai Terre Dil Mein’ returns to theaters after 23 years

Trade analysts say that this trend is a win-win for exhibitors and rights holders alike. Films like ‘Laila Majnu’ and ‘Rockstar’ didn’t do well initially but have since gained a cult following. ‘Laila Majnu,’ for example, saw an average occupancy of 40% across India, with some Mumbai theatres hitting over 80%.

The trend is gaining momentum, with a slew of re-releases hitting theaters this month, including romantic dramas like Salman Khan’s “Maine Pyar Kiya,” “Rehnaa Hai Terre Dil Mein,” and the revenge epic “Gangs of Wasseypur.” Other beloved titles like “Rockstar,” “Jab We Met,” “Yeh Jawaani Hai Deewani,” “Chak De! India,” and “Hum Aapke Hain Koun…!” have also returned to theaters.

With new releases slowing down, re-releasing older films offers a fresh opportunity for cinemas to keep the lights on and audiences entertained.