Scientists unveil ‘Olo’: A new color beyond human vision

In an extraordinary leap in the study of human vision, scientists have announced the discovery of a new color, now named ‘Olo’. This color, unlike anything currently found in the visible spectrum, was observed during an experimental study exploring how our brains interpret color signals from the eyes. The experimental study was conducted at University of California in Berkeley. 

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The breakthrough came when researchers used a highly precise light-stimulation technique to activate specific cone cells in the human retina. By isolating the response of just one type of photoreceptor, they bypassed the normal overlapping signals that create the colors we know. The test subjects reported seeing a shade that could not be described using existing color vocabulary. 

Olo is described by participants as something between blue and green, yet distinctly separate from either. It does not occur naturally under normal light conditions and can only be perceived through controlled scientific methods. This suggests that the color exists more in the brain’s interpretation of signals than in the external world. 

Though still in the early stages, this finding has sparked excitement in neuroscience, with potential applications in Virtual Reality (VR), digital display technology and vision therapy. Scientists believe that this could lead to a deeper understanding of how the brain constructs our perception of reality and what else might be hidden just beyond the boundaries of our senses.