Singham Again and Bhool Bhulaiyaa 3 face off as T-Series appeals to CCI for fair screen allocation

As Diwali approaches, Bollywood is bracing for a major box office showdown on November 1, with two high-profile releases set to battle for audience attention: Singham Again, directed by Rohit Shetty and starring Ajay Devgn, and Bhool Bhulaiyaa 3, produced by T-Series and featuring Kartik Aaryan.

The head-to-head competition has led to a dispute over screen allocation, prompting T-Series to seek intervention from the Competition Commission of India (CCI).

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Reports indicate that Singham Again has secured a 60% screen allocation at PVR INOX, India’s largest theatre chain, with additional single-screen theaters reportedly being encouraged to prioritize Shetty’s film. Some theaters are only allowing Bhool Bhulaiyaa 3 to be screened during limited early-morning slots, adding to the tension.

In response, T-Series has approached the CCI, arguing that the current arrangement threatens the spirit of fair competition during a high-stakes festive release window. The production company is advocating for a 50-50 split of screens across major theatres, citing consumer choice and a balanced approach to distribution.

While Bhool Bhulaiyaa 3 brings back Kartik Aaryan as Rooh Baba alongside Vidya Balan’s iconic Manjulika in a horror-comedy, Singham Again is a high-octane addition to Shetty’s Cop Universe, drawing on elements of the Ramayana. With powerhouse casts and holiday excitement building, the battle at the box office is set to be as thrilling as the films themselves.