Strange but true! Steve Jobs didn’t want Apple to create smartphones!

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Published May 13, 2024 at 2:32pm

    Steve Jobs didn't want to Apple to make smartphones

    This information was revealed in a book

    It was only in 2004 that he relented

The success story of the iPhone, which has propelled Apple to the summit of the smartphone industry, had a rocky beginning fraught with skepticism from its own co-founder, Steve Jobs. Despite Apple’s current success in smartphone sales, Jobs initially dismissed the idea of Apple venturing into the phone market, expressing concerns about navigating the complex landscape of carriers like Verizon and AT&T.

Also Read: Apple to ramp up its production in India, aims to create 5L jobs in three years  

In Brian Merchant’s book “The One Device: The Secret History of the iPhone,” Jobs’s reservations are laid bare. He questioned the feasibility of reaching end-users through carriers and doubted the potential of the nascent smartphone market, perceiving it as niche rather than mainstream.

However, behind the scenes, iPhone engineers persisted in developing groundbreaking multi-touch technology, keeping it under wraps until they were confident enough to present it to Jobs. Even as the executive team and Apple’s Vice President Michael Bell championed the idea, Jobs remained unconvinced.

It wasn’t until a late-night email from Bell in November 2004 sparked a lengthy conversation that Jobs finally relented. After hours of deliberation, he gave his approval, marking a pivotal moment in Apple’s history. And with that, the journey towards creating one of the most iconic devices of the 21st century began, forever altering the landscape of technology.

Strange but true! Steve Jobs didn’t want Apple to create smartphones!

https://newsfirstprime.com/wp-content/uploads/2024/05/Steve-Jobs.jpg

    Steve Jobs didn't want to Apple to make smartphones

    This information was revealed in a book

    It was only in 2004 that he relented

The success story of the iPhone, which has propelled Apple to the summit of the smartphone industry, had a rocky beginning fraught with skepticism from its own co-founder, Steve Jobs. Despite Apple’s current success in smartphone sales, Jobs initially dismissed the idea of Apple venturing into the phone market, expressing concerns about navigating the complex landscape of carriers like Verizon and AT&T.

Also Read: Apple to ramp up its production in India, aims to create 5L jobs in three years  

In Brian Merchant’s book “The One Device: The Secret History of the iPhone,” Jobs’s reservations are laid bare. He questioned the feasibility of reaching end-users through carriers and doubted the potential of the nascent smartphone market, perceiving it as niche rather than mainstream.

However, behind the scenes, iPhone engineers persisted in developing groundbreaking multi-touch technology, keeping it under wraps until they were confident enough to present it to Jobs. Even as the executive team and Apple’s Vice President Michael Bell championed the idea, Jobs remained unconvinced.

It wasn’t until a late-night email from Bell in November 2004 sparked a lengthy conversation that Jobs finally relented. After hours of deliberation, he gave his approval, marking a pivotal moment in Apple’s history. And with that, the journey towards creating one of the most iconic devices of the 21st century began, forever altering the landscape of technology.

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