Tamannaah Bhatia named brand ambassador for Mysore Sandal Soap, signs ₹6.2 crore deal

Bollywood and South Indian film star Tamannaah Bhatia has been officially appointed as the brand ambassador for the iconic Mysore Sandal Soap. The announcement was made by the Karnataka government, which owns the brand through the Karnataka Soaps and Detergents Limited (KSDL).

The actress, popularly known as "Milky Beauty" among fans, will represent the heritage soap brand for a term of two years and two days. The government also revealed that Tamannaah will be paid a hefty remuneration of ₹6.2 crore for the endorsement deal—a figure that has caught public attention and generated widespread buzz.

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Though her appearances in South Indian films have become infrequent in recent years due to her growing focus on Bollywood projects, Tamannaah continues to enjoy a strong fanbase across India. Her association with Mysore Sandal Soap is being seen as a strategic move to leverage her pan-Indian appeal and elevate the brand’s image among younger consumers.

This is the first time that the state-run soap brand has publicly disclosed the compensation offered to its celebrity ambassador, underlining its intent to enhance transparency and market impact.

The collaboration is expected to boost Mysore Sandal Soap's visibility, especially as it competes in a highly competitive FMCG segment. Fans and industry insiders alike are keen to see how Tamannaah’s star power influences the brand’s outreach and sales in the coming months.