‘WhatsApp Flows’ to personalise chats between businesses and their customers

Mark Zuckerberg, the CEO of Meta, made a significant announcement at the second Annual Conversations conference in Mumbai, introducing transformative features for WhatsApp Businesses.

These innovations are set to elevate the Meta ecosystem for both businesses and users. One of the standout highlights is the introduction of "WhatsApp Flows," a game-changing feature that revolutionizes how businesses engage with customers directly within chat conversations.

Zuckerberg explained that "WhatsApp Flows" empowers businesses to craft personalized and seamless interactions within chat threads. For example, banks can now enable customers to schedule appointments for opening new accounts, food delivery services can facilitate orders from partner restaurants, and airlines can simplify flight check-ins and seat selection—all without requiring users to exit the chat.

Furthermore, Meta is expanding its payment capabilities to make in-chat transactions even more straightforward.

Building on the success of its payment solution in Brazil and Singapore, Meta has unveiled plans to extend this service to India.

Zuckerberg mentioned, "In India, users will not only gain access to Meta's payment platform but also have the flexibility to use other popular payment methods, including all UPI apps. This comprehensive approach aims to facilitate seamless financial transactions between users and Indian businesses, catering to diverse user preferences."