YouTube Shorts has become its own headache as it offers stiff competition to long-format videos

When YouTube launched Shorts in 2020, following the ban on TikTok, little did it realise that it would eventually eat up its long-video format. 

Though it is a hit, reports state that the company might face a lot of revenue loss as its business which is generated by the long format is facing a dip. Y

ouTube doesn’t allow much ad space on the Shorts platform, which has made it earn less revenue from it. At the same time, it is also working on strategies to increase revenue from ads.

When it conceived the idea of being crisp, YouTube was very well aware of how users consume the product as it is short. In fact, it based its idea on TikTok and Instagram reels, but perhaps, didn’t give much thought as to how it would become its own Achilles Heels. 

"In October last year, YouTube reported its first-ever quarterly decline in ad revenue since the company started giving its performance separately in 2020. In the following two quarters, the platform reported further falls compared with the same periods the previous year," a report revealed, as quoted by India Today. 

However, YouTube can’t do much about Shorts as it’s a trending format and youngsters love it.