Zepto - Rs 80; Blinkit - Rs 80; our price, just Rs 55! Coconut vendor's ingenuity goes viral

A Bengaluru-based coconut vendor’s creative advertisement comparing his prices to those of quick commerce platforms has gone viral, sparking both humor and conversation. The ad highlights a significant price gap, noting that platforms like Zepto, Blinkit, and BigBasket charge between Rs 70 and Rs 80 for a coconut, while his local shop sells them for Rs 55. The vendor’s playful approach has resonated with many, making it a hit within the community.

Also Read: Bengaluru-Chennai Expressway set to boost connectivity, 71-km stretch in Karnataka to open soon

The viral ad was shared by Peak Bengaluru (@peakbengaluru) on X (formerly known as Twitter) with the caption, “Will Quick Commerce affect roadside coconut vendors?” The humorous yet pointed comparison has prompted varied reactions online, illustrating differing perspectives on pricing and convenience.

Will Quick Commerce affect roadside coconut vendors?

📸: @nithishr46 found this in @peakbengalurupic.twitter.com/LfQKpgO2uc

— Peak Bengaluru (@peakbengaluru)

Will Quick Commerce affect roadside coconut vendors?

📸: @nithishr46 found this in @peakbengalurupic.twitter.com/LfQKpgO2uc

— Peak Bengaluru (@peakbengaluru) November 7, 2024

">November 7, 2024

One user commented, “Even 50 is expensive for coconut. We should stop exporting coconut to other countries so that prices in India will come down.” Another user pointed out regional differences, stating, “Yes, in Delhi, roadside ones are quoting ₹80 and Blinkit less than that.” Others praised the vendor’s ingenuity, with one remarking, “I like the smiley below.”

The ad has fueled debate on the affordability of quick commerce services compared to traditional markets, highlighting the vendor’s creative way of drawing attention to the local versus digital shopping experience.