BBMP is gearing up to reintroduce hoardings in cityscape

Aims to generate annual revenue of ₹500 crore as proposed in budget

New advertisement bylaws awaiting approval from state government

The Bruhat Bengaluru Mahanagara Palike (BBMP) is gearing up to reintroduce hoardings in the cityscape, aiming to generate an annual revenue of ₹500 crore, as proposed in its budget. The move follows the drafting of new advertisement bylaws awaiting approval from the state government.

In the past, Bengaluru witnessed a proliferation of hoardings until a ₹2,000 crore scam associated with illegal billboards prompted a ban. However, violations persisted, prompting a reassessment of regulations.

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Under the proposed bylaws, licenses will be auctioned to outdoor advertising firms for erecting paid advertisements only on private properties. Restrictions will continue on roads narrower than 60 feet, with exceptions for commercial and industrial zones.

Critics voice concerns about visual pollution, arguing that the proliferation of massive billboards will obscure iconic structures and green spaces. They advocate for restrictions akin to those in Chennai and Delhi, suggesting that billboards be confined to areas outside the city center.

Despite these concerns, the BBMP remains steadfast in its revenue-generation strategy. The proposed bylaws aim to establish a transparent and regulated system, akin to the Supreme Court-approved policy in New Delhi.

Enforcement remains a significant challenge, as past experiences demonstrate. The BBMP has struggled to curb illegal hoardings, prompting calls for technological solutions and stricter enforcement measures.

The debate over hoardings underscores broader questions about urban aesthetics, public safety, and revenue sharing. As the city navigates these complexities, a balance must be struck to ensure sustainable development and the preservation of Bengaluru’s unique character.