Bengaluru traffic signals turn heart-shaped in unique awareness drive

In a creative campaign, over 40 major traffic junctions in Bengaluru now feature heart-shaped red signals, spreading awareness on cardiac health with QR codes for emergency help.

Commuters in Bengaluru were greeted with a surprise as several major traffic junctions, including HAL, MG Road, Trinity, Cubbon Park and Brigade Road, displayed heart-shaped red signals this week. The initiative, part of the Guardian of the Heart 3.0 campaign, is designed to spark awareness about cardiac health among city residents.

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The campaign, supported by Bengaluru Traffic Police in collaboration with Manipal Hospital, marks World Heart Day with a unique twist. More than 40 signals across the city now carry both the glowing heart shape and QR code boards that provide critical information on heart-related illnesses. By scanning the QR code, citizens can access emergency help and valuable tips on heart health.

Organisers explained that the symbolism of a heart at a red signal reflects the need for “rest”,  just as vehicles pause at a stop sign, the heart too requires timely care and breaks from stress. The campaign urges every individual to adopt a heart-friendly lifestyle, make health check-ups a regular part of life, and prioritise preventive care.

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Through creative messaging at everyday touchpoints like traffic signals, the campaign aims to encourage Bengaluru’s fast-paced urban population to slow down, reflect, and act on heart wellness before it is too late.