Signpost India secures exclusive Bengaluru Metro advertising rights, its shares surge 10.5 per cent

Signpost India Ltd has won exclusive rights to manage advertising at 67 major metro stations in Bengaluru under a nine-year agreement with Bengaluru Metro Rail Corporation Ltd (BMRCL). The contract, which runs until 2034, is projected to generate between Rs 600 crore and Rs 700 crore in revenue, excluding GST.

The deal provides the advertising firm access to more than 95,000 square feet of static and digital display space across high-footfall metro stations, catering to an estimated 30 million monthly commuters. The partnership significantly strengthens the company’s national transit media portfolio and is expected to enhance its long-term revenue base by leveraging metro networks as a high-visibility platform.

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A brief about Signpost India 

Founded in 2008, Signpost India has established itself as a leading Digital Out-of-Home (DOOH) and integrated advertising company. Its portfolio includes India’s first large-format DOOH billboards and the world’s largest digital bus queue shelters. It manages over 33.9 million square feet of advertising inventory across Indian markets and incorporates advanced ad-tech tools to maximize reach.

The Bengaluru Metro contract aligns with Signpost India’s focus on infrastructure-driven advertising. Its projects include installing ergonomic seating, tactile flooring, accessibility ramps, and charging stations in public spaces, reinforcing its role in commuter-centric urban solutions.

On the market front, shares of Signpost India surged 10.5 per cent on Monday, closing at Rs 311.90. The company currently holds a market capitalization above Rs 1,500 crore.