'Pure Veg Mode' will exclude all restaurants which serve any non-veg food: Deepinder
Veg meal served by a non-veg restaurant will never go inside the green delivery box: Deepinder
Riders’ physical safety is of paramount importance to us: Deepinder
CEO of Zomato Deepinder Goyal announced that Zomato would be launching a “Pure Veg Fleet” to cater to a customer base that does not want contact between vegetarian and non-vegetarian food. “We are launching a “Pure Veg Mode” along with a “Pure Veg Fleet” on Zomato, for customers who have a 100% vegetarian dietary preference. Pure Veg Mode will consist of a curation of restaurants that serve only pure vegetarian food, and will exclude all restaurants which serve any non-veg food item. Our dedicated Pure Veg Fleet will only serve orders from these pure veg restaurants. This means that a non-veg meal, or even a veg meal served by a non-veg restaurant will never go inside the green delivery box meant for our Pure Veg Fleet,” Deepinder mentioned on X.
After severe criticism from users, however, Deepinder assured that the colour of the uniform of the delivery boys and the boxes will not be different. “While we are going to continue to have a fleet for vegetarians, we have decided to remove the on-ground segregation of this fleet on the ground using the colour green. All our riders — both our regular fleet, and our fleet for vegetarians, will wear the colour red. This means that the fleet meant for vegetarian orders will not be identifiable on the ground (but will show on the app that your veg orders will be served by the veg only fleet). This will ensure that our red uniform delivery partners are not incorrectly associated with non-veg food, and blocked by any RWAs or societies during any special days… our riders’ physical safety is of paramount importance to us. We now realise that even some of our customers could get into trouble with their landlords, and that would not be a nice thing if that happened because of us,” Deepinder clarified.
Update on our pure veg fleet —
While we are going to continue to have a fleet for vegetarians, we have decided to remove the on-ground segregation of this fleet on the ground using the colour green. All our riders — both our regular fleet, and our fleet for vegetarians, will…
— Deepinder Goyal (@deepigoyal) March 20, 2024
'Pure Veg Mode' will exclude all restaurants which serve any non-veg food: Deepinder
Veg meal served by a non-veg restaurant will never go inside the green delivery box: Deepinder
Riders’ physical safety is of paramount importance to us: Deepinder
CEO of Zomato Deepinder Goyal announced that Zomato would be launching a “Pure Veg Fleet” to cater to a customer base that does not want contact between vegetarian and non-vegetarian food. “We are launching a “Pure Veg Mode” along with a “Pure Veg Fleet” on Zomato, for customers who have a 100% vegetarian dietary preference. Pure Veg Mode will consist of a curation of restaurants that serve only pure vegetarian food, and will exclude all restaurants which serve any non-veg food item. Our dedicated Pure Veg Fleet will only serve orders from these pure veg restaurants. This means that a non-veg meal, or even a veg meal served by a non-veg restaurant will never go inside the green delivery box meant for our Pure Veg Fleet,” Deepinder mentioned on X.
After severe criticism from users, however, Deepinder assured that the colour of the uniform of the delivery boys and the boxes will not be different. “While we are going to continue to have a fleet for vegetarians, we have decided to remove the on-ground segregation of this fleet on the ground using the colour green. All our riders — both our regular fleet, and our fleet for vegetarians, will wear the colour red. This means that the fleet meant for vegetarian orders will not be identifiable on the ground (but will show on the app that your veg orders will be served by the veg only fleet). This will ensure that our red uniform delivery partners are not incorrectly associated with non-veg food, and blocked by any RWAs or societies during any special days… our riders’ physical safety is of paramount importance to us. We now realise that even some of our customers could get into trouble with their landlords, and that would not be a nice thing if that happened because of us,” Deepinder clarified.
Update on our pure veg fleet —
While we are going to continue to have a fleet for vegetarians, we have decided to remove the on-ground segregation of this fleet on the ground using the colour green. All our riders — both our regular fleet, and our fleet for vegetarians, will…
— Deepinder Goyal (@deepigoyal) March 20, 2024
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