Centre tells e-commerce websites to declassify 'Bournvita'

Ensure proper classification of such drinks

Centre, Move to promote clarity in the market

The Ministry of Commerce and Industry has directed all e-commerce platforms to reclassify drinks and beverages, including popular brands like Bournvita, from the category of ‘health drinks’. This decision follows an inquiry by the National Commission for Protection of Child Rights (NCPCR), which found that there is no specific definition of “health drink” under the Food Safety and Standards Act, 2006. The Food Safety and Standards Authority of India (FSSAI) also emphasized the need for appropriate categorization of food products sold online.

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FSSAI noted instances where products licensed under ‘proprietary food’ were being sold under misleading categories such as ‘health drink’ or ‘energy drink’. It clarified that the term ‘health drink’ lacks standardization under existing regulations.

As a corrective measure, e-commerce companies are urged to remove or reclassify such beverages to ensure compliance with food safety regulations. Proprietary foods, while not standardized, use standard ingredients.

The objective of this corrective action is to promote clarity and transparency in product labeling, enabling consumers to make well-informed choices. By aligning categorization with existing regulations, the authorities aim to prevent misleading information and ensure consumer protection.