Printers find themselves grappling with reduced printing orders

In contrast, social media promotion companies are reaping huge benefits

Candidates investing significant sums in digital media campaigns

The countdown for the Lok Sabha elections has begun, signaling the onset of electoral fervour. The owners of the printing press, anticipating substantial earnings, are left disheartened by the digital media revolution, that has rendered pamphlets obsolete, leading to a stark decline in demand.

Printers, accustomed to handling orders in thousands, now find themselves grappling with significantly reduced numbers, a mere fraction of their previous workload. As political parties gear up for rallies, conventions, and grassroots campaigns, they have shifted their focus to digital platforms for outreach, leaving traditional print media in the lurch.

While Congress and BJP have finalized their candidates, candidate declarations are still pending in some constituencies. The BJP and other parties have announced their candidates, intensifying the pre-election atmosphere.

For printing press owners, this shift represents a double-edged sword. Anticipation of post-announcement demand clashes with concerns over stringent regulations imposed by commissions and agencies overseeing election protocols. Moreover, the soaring cost of paper compounds their challenges, further exacerbating their financial strain.

In contrast, social media promotion companies are reaping huge benefits. With candidates investing significant sums in digital campaigns encompassing websites, Facebook, WhatsApp, YouTube, and Instagram, these companies are witnessing a surge in demand for their services.

Despite the setbacks faced by printing presses, they including social media companies remain hopeful of a resurgence in demand once the election date is finalized. In anticipation, social media companies have bolstered their workforce, with additional staff working tirelessly to meet any potential upsurge in orders.