Yash’s ‘Toxic’ seals record ₹120 cr Telugu rights deal ahead of March 19 release

Dil Raju’s Sri Venkateswara Creations bags Andhra Pradesh and Telangana distribution rights for ₹120 crore, making it the biggest non-Telugu pre-release deal in Telugu cinema history.

Yash’s much-awaited film Toxic: A Fairytale for Grown-Ups has created history even before hitting theatres. In a landmark deal, Sri Venkateswara Creations (SVC), led by leading Telugu producer and distributor Dil Raju, has acquired the Andhra Pradesh and Telangana distribution rights for ₹120 crore on an advance-on-commission basis. This is now the biggest pre-release distribution deal ever for a non-Telugu film in the Telugu states.

Industry sources reveal that three major distributors were in a fierce bidding war, reflecting the extraordinary buzz surrounding the project. SVC eventually secured the rights, underlining the massive confidence in Yash’s box-office pull, especially after the blockbuster success of KGF Chapter 2. According to Dil Raju, Yash’s popularity in the Telugu market has only grown stronger, and the long four-year wait has further boosted audience expectations.

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Toxic is written by Yash and Geetu Mohandas, who also directs the film. The movie is being shot simultaneously in Kannada and English, with dubbed versions planned in Hindi, Telugu, Tamil, Malayalam, and several other languages, ensuring a truly pan-Indian and global reach.

The chaos is beginning to unfold.

Toxic: A Fairy Tale for Grown-ups arrives in theaters across Andhra Pradesh and Telangana through @SVCRelease

Intoxicating the world from 19-03-2026.#DaddyIsHome#ToxicTheMovie#TOXIConMarch19th@TheNameIsYash#Nayanthara@humasqureshi… pic.twitter.com/1uB4RbQ9sg

— KVN Productions (@KvnProductions) February 6, 2026

The film boasts a strong technical and creative team, including National Award-winning cinematographer Rajeev Ravi, KGF-fame music director Ravi Basrur, editor Ujwal Kulkarni, and production designer TP Abid. The action choreography is handled by Hollywood stunt expert JJ Perry, known for John Wick, along with National Award-winning duo Anbariv and Thailand’s Kecha Khamphakdee.

Produced by Venkat K. Narayana and Yash under KVN Productions and Monster Mind Creations, Toxic is scheduled for a worldwide theatrical release on March 19, 2026, aligning with major festivals Eid, Ugadi, and Gudi Padwa, giving it a powerful festive opening across markets.