Google to lay off 30,000 people!

Move to incorporate AI tools

Google's advancements in AI could result in job displacement

Google is reportedly considering a significant reorganization in its 30,000-person ad sales unit as part of its effort to incorporate artificial intelligence (AI) into its operations. This has raised concerns about possible job reductions, especially in light of Google’s recent layoffs that impacted more than 12,000 employees in 2023.

Google’s restructuring is in harmony with its increasing dependence on machine-learning methods to optimize ad purchases across its diverse platforms. Over time, the tech giant has rolled out AI-powered tools that automate the generation of new ads, playing a substantial role in its annual revenue, estimated to reach tens of billions of dollars. The effectiveness of these tools, combined with limited employee engagement, leads to substantial profit margins.

Google’s advancements in AI could result in job displacement, leading the company to explore staff consolidation and potential layoffs. The consideration involves reassigning employees within the customer sales unit, responsible for overseeing relationships with major advertisers, based on information from the cited source. The decision to automate specific roles was purportedly revealed during a comprehensive Google Ads meeting.

Official announcements outlining the scale and details of the restructuring are expected in the next month, creating an atmosphere of anticipation among employees as they prepare for potential alterations in their roles and responsibilities during this transformative period.