Has Allu Arjun’s ‘Pushpa 2’ earned Rs 900 crore ahead of its release?

Tollywood’s much-anticipated sequel, Pushpa 2: The Rule, starring Allu Arjun, Rashmika Mandanna, and Fahadh Faasil, is set to release on December 6, 2024. Directed by Sukumar and produced on a staggering budget of Rs 500 crore, the film is one of Tollywood's most expensive productions, as per reports.

Following the success of Pushpa: The Rise in 2021, the sequel promises to intensify the rivalry between Pushpa Raj, played by Allu Arjun, and IPS officer Bhanwar Singh Shekhawat, portrayed by Fahadh Faasil. Even before its theatrical release, Pushpa 2 has already made headlines, reportedly generating a massive Rs 900 crore in revenue from digital and satellite rights, according to a news report. This puts the film in the ranks of Indian blockbusters like RRR, which also achieved a similar pre-release milestone.

Also read: Pushpa 2: The Rise lands in trouble even before theatrical release

While no official statement has been made by the producers, reports suggest that Netflix secured the film's digital rights across multiple languages for Rs 270 crore. Additionally, another news report revealed that the theatrical rights have been sold for Rs 650 crore.

A teaser featuring Allu Arjun in a striking new look has further fueled excitement. Initially slated for an August release, the film's premiere has been postponed to December. Allu Arjun also hinted at a potential third installment during the 2023 Berlin Film Festival, stating plans are already in the works to expand the Pushpa franchise.