ITC in talks to acquire Bengaluru’s iconic MTR Foods

ITC Ltd is reportedly in advanced discussions to acquire Bengaluru’s renowned MTR Foods, according to reports. This potential acquisition aligns with ITC’s strategy to strengthen its presence in South India’s thriving food sector. In addition to MTR Foods, ITC is also exploring the acquisition of Eastern Foods, a major spice manufacturer.

Also read: MTR creates history with its 123 foot-long dosa!

Both MTR and Eastern Foods have a strong market presence in Karnataka, Tamil Nadu, Kerala, and Andhra Pradesh. If the deals are finalized, they would mark a significant expansion for ITC in the packaged food industry across India.

Founded in 1924 by Yagnanarayana Maiya, MTR Foods has been synonymous with authentic South Indian cuisine for a century. Its flagship eatery on Bengaluru’s Lalbagh Road is a culinary landmark, drawing crowds eager to relish its iconic Benne Masala Dosa, ghee-laden idlis, and the famous Rava Idli—an innovative dish created during World War II due to a rice shortage.

Despite its humble setup, MTR’s commitment to quality and hygiene has made it a favorite among food lovers. The brand has expanded internationally, with a presence in markets like Singapore and Dubai, yet its Bengaluru outlet remains an irreplaceable nostalgic experience for many.

Last year, MTR celebrated its centenary by making a record-breaking 123.03-foot dosa, captivating social media and reinforcing its legendary status in Indian cuisine.