Nandini is now sponsor of Scotland cricket team
The move is seen as an endeavour to globalise the brand
The move has also been criticised by many
In an unprecedented move, the management of the Scotland cricket team has unveiled their jersey adorned with the logo of Karnataka’s homegrown Nandini dairy, ahead of the upcoming T20 World Cup. The Karnataka Milk Federation (KMF), custodian of the Nandini brand, has stepped into the international arena by becoming the official sponsor of the Scotland team, marking a significant milestone for the dairy brand.
Also Read: ‘Focus on cricket, not parties,’; Wasim Akram’s advice to Prithvi Shaw
Displayed prominently on the sleeves of the players’ T-shirts, the Nandini brand name and logo, scripted in Kannada, made a striking impression during the jersey launch on Wednesday. Cricket Scotland, in a joint announcement with Karnataka Milk Federation, confirmed Nandini as the official sponsor for the Scotland men’s team at the ICC Men’s T20 World Cup 2024.
ನಂದಿನಿ ನಮ್ಮ ಹೆಮ್ಮೆ 🥹
Scotland’s cricket team sponsored by Karnataka’s very own dairy brand Nandini for T20 World Cup in USA & West Indies. Notice Nandini logo in Kannada on their jersey 👏🏻👏🏻👏🏻
#T20Match #t20cricket pic.twitter.com/IrS3ucBEil— Nabila Jamal (@nabilajamal_) May 16, 2024
Similarly, Nandini holds the mantle of official sponsor for the Ireland cricket team, set to participate in the T20 World Cup, slated to be held in the West Indies and the United States of America.
Addressing the media, KMF managing director MK Jagadish expressed enthusiasm about sponsoring both the Ireland and Scotland cricket teams, affirming that their brand would be prominently showcased during the matches.
However, former Infosys CFO TV Mohandas Pai has criticized KMF’s decision, questioning the rationale behind sponsoring the Scotland and Ireland cricket teams using Nandini Dairy. Pai urged for the allocation of sponsorship funds towards supporting Karnataka’s sportspeople, artists, and the Karnataka Ranji team instead.
Nandini is now sponsor of Scotland cricket team
The move is seen as an endeavour to globalise the brand
The move has also been criticised by many
In an unprecedented move, the management of the Scotland cricket team has unveiled their jersey adorned with the logo of Karnataka’s homegrown Nandini dairy, ahead of the upcoming T20 World Cup. The Karnataka Milk Federation (KMF), custodian of the Nandini brand, has stepped into the international arena by becoming the official sponsor of the Scotland team, marking a significant milestone for the dairy brand.
Also Read: ‘Focus on cricket, not parties,’; Wasim Akram’s advice to Prithvi Shaw
Displayed prominently on the sleeves of the players’ T-shirts, the Nandini brand name and logo, scripted in Kannada, made a striking impression during the jersey launch on Wednesday. Cricket Scotland, in a joint announcement with Karnataka Milk Federation, confirmed Nandini as the official sponsor for the Scotland men’s team at the ICC Men’s T20 World Cup 2024.
ನಂದಿನಿ ನಮ್ಮ ಹೆಮ್ಮೆ 🥹
Scotland’s cricket team sponsored by Karnataka’s very own dairy brand Nandini for T20 World Cup in USA & West Indies. Notice Nandini logo in Kannada on their jersey 👏🏻👏🏻👏🏻
#T20Match #t20cricket pic.twitter.com/IrS3ucBEil— Nabila Jamal (@nabilajamal_) May 16, 2024
Similarly, Nandini holds the mantle of official sponsor for the Ireland cricket team, set to participate in the T20 World Cup, slated to be held in the West Indies and the United States of America.
Addressing the media, KMF managing director MK Jagadish expressed enthusiasm about sponsoring both the Ireland and Scotland cricket teams, affirming that their brand would be prominently showcased during the matches.
However, former Infosys CFO TV Mohandas Pai has criticized KMF’s decision, questioning the rationale behind sponsoring the Scotland and Ireland cricket teams using Nandini Dairy. Pai urged for the allocation of sponsorship funds towards supporting Karnataka’s sportspeople, artists, and the Karnataka Ranji team instead.
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