India registers 3 million users on extra-marital app Gleeden: Women lead the surge

Gleeden reports 270% growth in India, with women making up 58% of users. Bengaluru tops the chart, and the app plans to expand further in 2025.

India’s online dating landscape took a surprising turn as Gleeden, the extra-marital app, announced 3 million users in the country. The revelation comes after a 270% surge in user base in 2024, highlighting India’s growing appetite for discreet relationships despite its traditional image of big fat weddings.

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Women lead the surge!

Women are leading the trend, now making up 58% of users, with a 128% increase in female participation. Interestingly, 40% of women spend up to 45 minutes daily on the app. Most users fall in the 30-45 age bracket, revealing a shift in dating patterns among married professionals.

Bengaluru tops the user base with 20%, followed by Mumbai at 19%, Kolkata at 18%, and Delhi at 15%. Smaller cities such as Bhopal, Vadodara, and Kochi also show rapid adoption.

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Gleeden aims to expand to more cities and innovative features, targeting a 5-million-strong Indian community by 2025.