Nithin Kamath calls for greater food scrutiny

resence of unchecked sugar content a great concern

He urged consumers to call for better standards

Nithin Kamath, founder and CEO of Zerodha, has ignited an essential discussion regarding the quality and safety of food consumed in India. In a recent tweet, Kamath emphasized the urgent need for greater consumer awareness and scrutiny over the ingredients in their diets, particularly highlighting the excessive sugar content prevalent in Indian foods.

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Kamath’s tweet, which shared a news article on sugar consumption, stated, “We Indians need to question what goes into the food we consume. The more we ask, the better choices we will have. The sugar content in most of our food is ridiculous.” His concerns, however, extend beyond sugar. Kamath also pointed out the widespread adulteration in essential food items such as spices, milk, and protein supplements.

We Indians need to question what goes into the food we consume. The more we ask, the better choices we will have. The sugar content in most of our food is ridiculous. Adulteration in food items like masalas, milk and protein. And then there are substandard chemicals used in food… pic.twitter.com/rJet0s14PG

— Nithin Kamath (@Nithin0dha) May 28, 2024

“Adulteration in food items like masalas, milk, and protein. And then there are substandard chemicals used in food coloring and preservatives in fruits and vegetables. They are all slowly killing us,” Kamath warned.

His message underscores the responsibility of consumers to demand higher standards and transparency in food production. By questioning the ingredients and practices behind the foods we consume, Kamath believes that consumers can push for safer and healthier options. His call to action serves as a powerful reminder of the impact informed consumers can have on improving food quality standards.