‘Why This Kolaveri Di’ swallowed and overshadowed ‘3’: Aishwarya Rajinikanth

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12-02-2024

    ‘Lal Salaam’ has collected close to Rs 10 crore in the first three days

    Aishwarya started her career with “3”

    Not many spoke about the film when it was released: Aishwarya

The collections of the Rajnikanth starrer ‘Lal Salaam’ directed by his daughter Aishwarya Rajnikanth has collected close to Rs 10 crore in the first three days of its release. The trends have been rather steady with the film neither saying a huge spike nor a huge downfall in its viewership. The occupancy in Tamil Nadu has been close to 30%. The budget of the film was in the range of Rs 80 crore to Rs 90 crore. How much of this will be recovered remains to be seen. 

This is Aishwarya Rajniknath’s third directorial film to have a theatrical release. She started her career with “3” starring her ex-husband Dhanush as the lead. Despite not doing very well in the box office it had won multiple awards. It is however more well known for the “Why This Kolaveri di” track that had become viral on social media. “We weren’t prepared, and it was a huge shock. Kolaveri Di just happened in our lives. It (the song’s success) put pressure on the film. More than a surprise, it was a shock for me. I was trying to tell a different story, but the song swallowed and overshadowed the film. It was very difficult for me. It was a serious film. Not many spoke about the film when it was released,’ Aishwarya Rajnikanth said in an interview with Rednool.

 ‘Why This Kolaveri Di’ swallowed and overshadowed ‘3’: Aishwarya Rajinikanth

https://newsfirstprime.com/wp-content/uploads/2024/02/BeFunky-collage-2024-02-12T152635.783.jpg

    ‘Lal Salaam’ has collected close to Rs 10 crore in the first three days

    Aishwarya started her career with “3”

    Not many spoke about the film when it was released: Aishwarya

The collections of the Rajnikanth starrer ‘Lal Salaam’ directed by his daughter Aishwarya Rajnikanth has collected close to Rs 10 crore in the first three days of its release. The trends have been rather steady with the film neither saying a huge spike nor a huge downfall in its viewership. The occupancy in Tamil Nadu has been close to 30%. The budget of the film was in the range of Rs 80 crore to Rs 90 crore. How much of this will be recovered remains to be seen. 

This is Aishwarya Rajniknath’s third directorial film to have a theatrical release. She started her career with “3” starring her ex-husband Dhanush as the lead. Despite not doing very well in the box office it had won multiple awards. It is however more well known for the “Why This Kolaveri di” track that had become viral on social media. “We weren’t prepared, and it was a huge shock. Kolaveri Di just happened in our lives. It (the song’s success) put pressure on the film. More than a surprise, it was a shock for me. I was trying to tell a different story, but the song swallowed and overshadowed the film. It was very difficult for me. It was a serious film. Not many spoke about the film when it was released,’ Aishwarya Rajnikanth said in an interview with Rednool.

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