Midnight grapes and manifestation: Why this New Year ritual is going viral, What is it?

The 12 Grapes Manifestation, a Spanish New Year ritual, is going viral on Instagram as people eat one grape per second at midnight, each symbolising a wish for the 12 months ahead, blending tradition with digital culture.

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Dhanya Reddy
12 GRAPES MANIFESTATION RITUAL NEW YEAR 2026

Photograph: (AI)

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  • Spanish New Year ritual gains global attention
  • 12 grapes represent 12 wishes for the year
  • Instagram Reels fuel the trend’s popularity

The 12 Grapes Manifestation is trending on Instagram this New Year. Here’s what the midnight grape ritual means and why millions are trying it worldwide.

What is the 12 Grapes Manifestation?

It’s a New Year manifestation ritual where people eat 12 grapes at midnight, one grape for each month of the coming year, while making wishes or setting intentions for each month.

The belief:

If you successfully eat all 12 grapes before the last second of the year, your wishes will come true.

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How it’s done (Step-by-step)

1.    Before midnight (Dec 31):
o    Take 12 grapes
o    Decide 12 wishes / intentions
(Love, career, health, money, peace, travel, etc.)

2.    At midnight (12:00 AM, Jan 1):
o    With every clock chime, eat one grape
o    Mentally say or focus on one wish per grape
o    Finish all 12 grapes before the countdown ends

3.    After finishing:
o    People believe the universe “accepts” your manifestations 

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Where did this come from?

•    Originated in Spain (called Las Doce Uvas de la Suerte - 12 Grapes of Luck)
•    Dating back over 100 years
•    Traditionally eaten during the 12 bell chimes at midnight
•    Now revived globally thanks to social media & manifestation culture

Why is it trending on Instagram?

•    Easy to film 
•    Midnight + countdown = instant drama
•    Mix of spirituality + aesthetics

Is it scientific?

No scientific proof

But psychologically:
•    Helps people set clear goals
•    Creates a positive mindset
•    Acts like a symbolic “fresh start”

Common mistakes people joke about

•    Choking because grapes are eaten too fast
•    Forgetting wishes after grape 6
•    Finishing only 9 grapes and panicking

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12 grapes manifestation Instagram viral trend New Year midnight ritual
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